Wednesday, 14 February 2018
Food Drink Ireland (FDI), the Ibec group that represents the food sector, today welcomed the publication by Minister Catherine Byrne of new Codes of Practice for the advertising and marketing of food and non-alcoholic drinks.
Paul Kelly, FDI Director said “Food and beverage companies are committed to responsible marketing and supporting the implementation of related recommendations in A Healthy Weight for Ireland: Obesity Policy and Action Plan 2016 – 2025. The focus now has to be on effective implementation”.
Mr. Kelly called on the Minister to quickly bring together the key participants to develop the promised technical guidance document which advertisers, rights owners, media outlets and advertising practitioners now need to bring the Voluntary Codes of Practice to life.