Irish Breakfast Cereal Association

The Irish Breakfast Cereal Association (IBCA) was established in 1992 in order to represent the interests of the Irish breakfast cereal and oat milling industry at both National and European level. Our members include Flahavan’s, Nestle Cereals and Valeo Foods. The IBCA is affiliated with the Food and Drink Ireland (FDI) and Ibec.

The IBCA is committed to communicating the benefits of breakfast and breakfast cereals in order to enhance the understanding of the sector’s contribution among all stakeholders, in particular within the areas of nutrition and health.

The IBCA has much knowledge and expertise about the role of breakfast and breakfast cereals in consumers’ diets and their contribution to health. The IBCA is therefore uniquely placed to convey this knowledge and expertise to all stakeholders, in order to help promote healthier diets and lifestyles.

Ailbhe Byrne
Consumer Foods
Phone: +353 1 605 1628
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